Kolkata: Multi-game platform Games24x7 launched a stimulating new campaign for the upcoming ICC T20 World Cup, on its fantasy sports platform, My11Circle. The campaign titled “Game ke Deewane” celebrates the passion and dedicated support of the Indian cricket fans, says a press release.
Bhavin Pandya, Co-Founder and CEO, Games24x7 said, “The World Cup is the pinnacle tournament for cricket. This edition is happening after a hiatus of five years, so there is a lot of anticipation and excitement amongst the Indian fans. This excitement hits an apogee, when India performs well, so this particular campaign is our humble tribute to the game of cricket and to all the unconditional supporters of team India.”
Former Indian Captain Sourav Ganguly, one of the brand ambassadors for My11Circle, said, “If cricket is a religion in India, then the fans are the biggest devotees. Their constant support and the fervor with which they follow their team and favorite cricketers has been the most important factor in exalting cricket to a national passion that unites our country. As a player and captain of Indian team, I can tell that the sort of support which Indian cricket team gets in whichever country it is playing, is unprecedented for any sports team across the world.”
This campaign is the latest in a series of innovative campaigns by My11Circle. The prime focus of the campaign is to commemorate the zeal of cricket fans across the nation.