Mumbai/ Zurich: Indo-Swiss agriculture company Pioneering Ventures on Tuesday launched Samaaru, an innovative tech-enabled service provider that empowers small-scale farmers and rural entrepreneurs with farm advisory, supply chain services, market access and affordable finance.
Samaaru, a farmer-centric agri-finance and value chain services platform co-created with accomplished agri finance and technology industry leaders, aims to transform agri financial and value chain services with a technology-led open ecosystem model.
Michael Andrade, Co-founder, MD and CEO of Samaaru, said: “We are on a mission to make farmers prosperous and successful, thereby making farming a desirable occupation. With a combination of hi-tech and hi-touch, We are setting up a tech-enabled open ecosystem business model and warmly welcome agri entrepreneurs, food companies, financial, technology and impact partners with a commitment to rural India to join us.”
Ron Pal, Founder and Chairman at Pioneering Ventures, said “Samaaru uniquely addresses one of the largest under-served rural markets in the world. The unfulfilled needs of over a hundred million small-holder farmer families offer a tremendous market and impact opportunity that can be addressed efficiently at scale.
He said, “We have one of the world’s most visionary and experienced fintech entrepreneurs in this field on board. Especially in the context of recent policy reforms, we look forward to moving the needle on this sector, delivering affordable finance and sustainable incomes for the farming community.”
The Indo-Swiss agricultural platform Pioneering Ventures, a nutrition and tech platform company, recently started operations in West and South India, providing a closely integrated range of services across the food value chain.