Kolkata: Renowned celebrity Priyanka Sarkar inaugurated Aashirvaad Atta’s Amaar Maa Pandal at Bagh Bazaar as part of Durga Puja celebrations in the city.
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Aashirvaad Atta, India’s leading packaged atta brand, is back with its long-running initiative ‘Eta Amaar Maa’.
The Pandal features real-life mothers as the Goddess leveraging unique artificial reality-based filters. The setup replicates a full-fledged pandal, with multiple activities to test the entire family’s energy and enthusiasm.
Priyanka Sarkar who is a mother herself was seen experiencing and participating in various activities at the pandal.
The event was followed by a wonderfully choreographed Jago Dance which was performed by children from Dreams of Life Welfare Foundation, an NGO for children, honouring mothers from old-age homes.