Kolkata: To make people conscious about recycling and re-use of e-waste products, Kolkata based e-waste management company Hulladek Recycling has launched a unique campaign ‘Rewards to Recycle your E-waste’. The campaign aims to incentivise and reward people to recycle their defunct and useless electronic and electrical waste.
The brand has tied up with numerous brands across Kolkata and Jamshedpur, to provide gifts in exchange of their e-waste across the country. When people schedule a pickup of e-waste products with them, or go directly to drop off their e-waste, in return, they can avail offers on various products or get rewarded with gifts for the e-waste materials.
Nandan Mall, Chief Executive Officer, Hulladek Recycling said, “Traditionally we give away our electrical and electronic waste to the unorganized sector as a means of disposal. Usually this is compensated in a very insignificant monetary gain on the part of the disposer. However, the impact of this practice has been far reaching and insidious with quite disastrous results.”
The company said that the contamination of hazardous materials into the soil and water supply has exponentially increased, which damages the health and well-being. Burning of materials in acid baths is a very common practice as a means of getting rid of glass, plastic and metal components that not only result in air pollution but also leads to wastage of recyclable materials and increase in carbon footprint.