Kolkata: Marico Limited’s Saffola Honey unveiled its latest TVC featuring actor Pankaj Tripathi. The TVC invites viewers on a captivating journey through the Sundarban forest, beautifully showcasing the challenges and lengths one might need to go through to source Shuddha honey, but thanks to Saffola Honey made with Sundarbans Forest Honey, this exquisite treasure is made easily accessible in our nearby stores.
Vaibhav Bhanchawat, Chief Operating Officer, India & Foods Business, Marico Ltd. said, “Saffola Honey has always been synonymous with purity and quality. We are committed to delivering 100% Shuddha honey, made with honey sourced from Sunderbans and other natural flora to our consumers.”
Vaibhav Bhanchawat added, “With Pankaj Tripathi’s presence, we were able to capture the essence of our brand in a delightful and engaging manner, reflecting the credibility and purity inherent in his nature—qualities that resonate with Saffola Honey. We believe this campaign will connect with our consumers and further strengthen their trust in Shuddha Honey -Saffola Honey, making it their preferred choice.”
Pankaj Tripathi, Brand Ambassador, Saffola Honey said, “I’m delighted to be associated with Saffola Honey Active, a brand that embodies purity and quality – just like my personality. For me, this TVC beautifully encapsulates the journey of sourcing pure honey, emphasizing the dedication and effort involved in ensuring its authenticity, something that matters deeply to me. It’s a light-hearted and delightful watch that perfectly reflects the brand’s commitment to offering its consumers the finest Shuddha honey.”
The TVC artfully highlights the dedication and effort involved in sourcing the purest honey, drawing a parallel to the brand’s process behind sourcing 100% Shuddha Saffola honey from pristine flora and Sundarbans.
The light-hearted narrative and Pankaj Tripathi’s endearing presence convey the message that while obtaining pure honey might seem like a wild adventure, with Saffola Honey, you can enjoy the magic of Shuddha honey from Sundarbans and other natural flora and at your convenience.