Guwahati: Marico’s Set Wet has collaborated with Mega Entertainment for the 13th edition of Mega Mister North East, titled the ‘Set Wet Mega Mister North East 2024’, with an aim to build a deeper connect with the vibrant people of the North Eastern part of India, says a press release.
Through Set Wet’s strategic association with Mega Mister North East as the pageant title sponsor, the brand aims to showcase its strong expertise in male grooming and emphasize the importance of grooming in setting one’s vibe.
For the first time, the pageant has extended its promotional footprint across 20 college campuses in key locations such as Guwahati, Dimapur, Agartala, Shillong, Kohima, and Gangtok.
It has set up Set Wet kiosks as well as hair styling booths at select colleges and reached ~9000 students with Set Wet Hair Styling Gel samples. With this, the pageant has seen a ~30% growth in audition participation over last year.
Speaking about this strategic partnership, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, said, “As a leader in the hair styling category, Set Wet leads hair styling conversations among the youth of India. Set Wet Mega Mister North East 2024 marks an exciting milestone in the brand’s journey.”
Somasree Bose Awasthi added, “This collaboration is aimed at building a deeper connect with and elevating the grooming experience of the Gen Z in the Northeast. We look forward to shaping a new era of hairstyling in the Northeastern part of India.”
In the grand finale, the top 3 winners will each be awarded a prize package of Rs. 50,000, along with an exciting grooming kit from Set Wet. Additionally, they will have the coveted opportunity to become Set Wet brand ambassadors for the Northeast market.