Mumbai/Kolkata: SOCH Group on Monday announced to roll out an omni-channel retail platform ‘This or That’ (TOT) that will allow startup brands sell goods across various categories. To ensure that only genuine products with strict Quality Control are sold to consumers, the company will operate on an inventory-led model. It will have both online and offline stores.
The launch will take place in a phased manner and, in the first phase, the company intends to launch with 250+ of the best start-up brands in India registered under Startup India. These brands will be spread across 5 categories viz. Fashion & Lifestyle, Food & Beverages, Beauty & Wellness, Furnishing & Décor, and Sports & Nutrition.
Rohit Mohan Pugalia, Founder Director, This or That said, “We will offer a ‘Phygital Experience’ to customers in the Indian e-commerce and retail space, nurturing potential start-ups and helping them reach new avenues by way of providing them with an exclusive platform, solving problems of brand visibility and helping them reach a broader audience for business growth.”
The platform aims to provide the end-consumer with the exquisite opportunity of access to hand-picked and curated products possessing standout elements, which would be unique and appealing, with a ‘Phygital’ (mix of physical & digital) experience in Indian e-commerce & retail space.
