Kolkata: ITC Sunrise Spices, in collaboration with a Bengali OTT platform hosted ‘Swadkahon’, a two-day cultural extravaganza that paid homage to the timeless essence of Bangaliyana.
The initiative celebrated the rich tapestry of Bengali identity woven through food, music, tradition, nostalgia, and stories.
For decades, Sunrise has been more than just a spice brand—it has been a part of Bengal’s cultural identity.
From Durga Puja to Poila Baisakh, from Jamai Shoshti lunch spreads to seasonal special delicacies, Sunrise has stood in every Bengali kitchen.
The two- day event brought alive Poila Baisakh through the Sunrise lens—with aromas that sparked memories, stories rooted in nostalgia, and cultural expressions that made the everyday feel magical.
The event, designed as a sensory celebration, featured traditional Bengali food trails, interactive storytelling sessions, adda corners, and hands-on workshops that highlighted Bengal’s artisan crafts with a modern twist.
Piyush Mishra, Business Head, Sunrise Spices, said, “Sunrise has been a part of every Bengali household, every celebration and every season. We’ve celebrated people, food, and stories for decades. Through our collaboration with hoichoi, we wanted to extend our legacy of celebrating food and culture through storytelling that feels like home—real, emotional, and rooted in the Bengali way of life.”
The four-episode series beautifully captures the heart of everyday Bengali life, weaving together tales of love, identity, rediscovery, and the rich flavours that bind them all.
