Kolkata: Tanishq, India’s largest jewellery retail brand from the house of Tata has unveiled its festive collection ‘Alekhya’ in Kolkata. The festive collection takes its inspiration from the most notable Miniature and Pichwai paintings.
Tanishq’s festive collection is a one-of-a-kind that exude intricate craftsmanship and vivid hues, much like the ancient art form. Alekhya is a seamless blend of intricacy, heritage and traditional designs with modern sensibilities by giving new life to craftsmanship.
The exquisite collection features stunning designs which are inspired by stylized flora, detailed ornamentation, intricate strokes, lotus pods, vibrant colours, and ornate frames of these paintings. Each piece has been crafted with the use of variety of techniques like Piroi, Enamel; that adds a hint of modern glamour to these pieces and Gold and Kundan techniques.
The use of these techniques adds a touch of majesty as well as delicacy to these pieces. These works of artisanal wonder reflect gloriously on the canvas of an artist’s imagination and are an embodiment of embellishment, adding to the grandeur of decking out for the holiday season.
Somprabh Singh, Regional Business Head – East, Titan Company Limited, said, “We are pleased to launch our festive collection ‘Alekhya’. It’s always been our endeavor to bring to our customers beautifully designed products crafted to perfection.”
The new collection features resplendent neckwear, earrings, and handcrafted jewellery pieces perfect for women who exude grace. The price range of Alekhya collection starts at Rs. 70,000 onwards.