Kolkata: Swiss watchmaker Tissot recently hosted a showcasing event for its all new Tissot PRX 35mm watch in the city. Femina Miss India World 2022 Sini Shetty was present to showcase the new range of watches.
The Swiss watchmaker showcased PRX 35mm case, with a choice of satin-brushed steel models with either blue, green, light blue or silver sunburst dials, and a further model with a yellow-gold PVD-coated case and dial.
The 9 new models of Tissot PRX consisting of new automatic versions with upscale gold bezels, a high-end automatic chronograph with a panda dial and a new expression of the design with a 35mm case for both men and women, directly inspired by the 1978 original.
Tissot PRX 35mm watch campaign #OffTheCuff courageously breaks the conventional codes of the traditional watch industry and this narrative strikes a close chord with the city of Kolkata.
Kolkata’s cosmopolitan construct offers best of both the worlds; its retro, old-world charm captivates its swell suburbs to its swanky streets. The city was indeed an unparalleled choice for Tissot to showcase the attractive variants of Tissot PRX 35mm watch.
Tissot India Brand Head, Puneet Mathur, said, “It is a great pleasure to present the Tissot PRX Collection in such an amazing environment, surrounded by creative and extremely talented guests, who all have their own style and attitude, which is what the PRX is all about. We have content creators, bloggers and artists from different parts of the country and the national crowning glory, Miss India World 2022, Sini Shetty, as our guest-of-honour.”
Sini Shetty said, “I’m thrilled to be a part of Tissot PRX watch event. The compelling campaign of Tissot PRX 35mm watch is a metaphoric spotlight over today’s youth. Thank you Tissot for bringing us all together and inspiring us through your product.”
The PRX #BeatTheClock playful experience mixing late ‘70s retro-Hollywood vibes and 2022 influences culminated into an evening to remember! Life is about living the moment and about the journey, not the destination.
Tissot has over 400 points-of-sale in India. One exclusive boutique and six multi-brand-outlets in Kolkata. Tissot is available online on Tata Cliq Luxury and Myntra.