Kolkata: Preparations are in full swing to welcome goddess Durga for the most anticipated festival in Kolkata. Celebrated with pomp and spectacle, this year’s Durga Puja will also witness a unique pandal which celebrates our mothers at Aashirvaad Atta’s Amaar Maa Pandal at Bagh Bazaar.
Aashirvaad Atta, India’s leading packaged atta brand, is back with its long-running campaign ‘Eta Amaar Maa’ which celebrates the ‘Onek Roop, Onek Energy’ of mothers. The campaign is a salute to every mother who is fearless, inspiring, and a symbol of strength and compassion like Ma Durga, playing diverse roles in the lives of their loved ones.
Bringing to life this thought in the fullest sense, the Aashirvaad Amaar Maa Pandal will celebrate real-life mothers as Goddess Durga using beautiful AR filters. Showcasing the mothers in all their multi-faceted glory, a virtual life size ‘Dashbhuja’ avatar of the mothers will be projected on a grand screen, making her the Ma Durga of the Amaar Maa pandal.
The entire set up will mimic a full-fledged pandal with multiple activities to test the energy & enthusiasm levels of the entire family – ranging from playing the Dhak to making the Uludhwani. In true Bengali style, the outer façade of this one-of-a-kind pandal will feature the renowned Patachitra art, that will bring to life multiple avatars of mothers. The brand will also be organising cultural programmes like story-telling, poetry, dance among others throughout the 8 days of the festivities.
The pandal will be launched on September 28, 2022 with popular actor Priyanka Sarkar. The brand will also facilitate under-privileged children from an NGO, Dreams of Life Welfare Foundation to take part in the various cultural festivities and experience the true Bengali spirit of the Pujo. The celebrations commence on 28th September from, 3.30 PM onwards at Bagh Bazaar Sarbojanin.