Arvind launches anti-viral fabrics under its ‘Intellifabrix’ brand

Arvind launches anti-viral fabrics under its ‘Intellifabrix’ brand

Kolkata: In a move to address an urgent need for antiviral fabrics in daily lives and focus on customer-centric innovation, textile conglomerate Arvind Limited on Wednesday announced launch of anti-viral textile technology for the first time in India under its brand ‘Intellifabrix’, says a press release.

Arvind has partnered with Swiss Textile Innovation leader HeiQ Materials AG in association with Taiwanese Specialty chemical major M/S Jintex Corporation to introduce the revolutionary anti-virus technology in India.

The company claims that garments treated with HeiQ Viroblock actively inhibit viruses and kill them upon contact, helping to minimize the potential for re-transmission of pathogens through clothing.

From innovation in fibre to sustainability in fashion, Arvind has been revolutionizing the fashion industry and powering high-fashion brands across the world with continuous innovative offerings. Arvind has led the battle against COVID-19 by manufacturing PPE suits and Masks using its rich technical textiles knowledge. The company has now brought this breakthrough innovation of anti-viral fabrics under the ‘Intellifabrix’ brand to the Indian market.

Mr. Kulin Lalbhai, Executive Director, Arvind Limited says, “The world is facing an unprecedented crisis due to COVID-19. In this context, we are committed to keep our customers safe and that is why we have tied up with HeiQ to bring its revolutionary Viroblock technology to India.”

He said, “We are excited with this partnership and in a very short period of time we will introduce into the Indian market fabrics that will provide best-in-class viral protection and are fashionable at the same time.”

HeiQ Viroblock, one of the most advanced global antiviral products created by HeiQ, has been designed to stay active on treated garments for 30 gentle domestic washes, ensuring safety for the consumer that lasts for a good part of the garment’s life.

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