Kolkata: ITC has expanded its hygiene portfolio with the launch of Savlon Germ Protection Wipes. The company continues to accelerate customer-centric innovation to address critical need for hygiene, says a press release.
Savlon Germ Protection Wipes seeks to augment the category of wet wipes and offer a solution to help provide 99.99% germ protection. The claim is based on a laboratory study on sample microbes.
Savlon Germ Protection Wipes are available in peel and reseal packs of 10 wipes (priced at INR 45) and 72 wipes (priced at INR 185) across all retail channels in the country.
With skin friendly pH and soft textured fabric, Germ Protection Wipes can be effectively used on hands and other parts of the body for 99.99% germ protection. Also the innovative design makes it equally useful in cleaning frequently touched surfaces such as glass, marble, plastic, wood, and stainless steel including table tops, door knobs, and steering wheels making it an extremely convenient and easy to use multi-purpose pack.
Sameer Satpathy, Chief Executive, ITC Personal Care Products Business said, “With growing concerns amongst consumers about health and hygiene during this pandemic, our pursuit at ITC has been to develop effective and differentiated solutions that help address these concerns.”
He said, “With Savlon Germ Protection Wipes, ITC’s hygiene portfolio forays into a new category. Protection from 99.99% germs in a convenient easy to use and carry on-the-go pack, makes Savlon Germ Protection Wipes a significant innovation as we enter the nationwide unlock phase.”
In the last 2 months, ITC’s personal care portfolio has introduced a series of health and hygiene products. The innovative launches include Nimwash vegetable and fruit wash, Savlon Hexa advanced hand sanitisers, Savlon Surface Disinfectant Spray, Savlon sanitiser sachet at 50p.