Kolkata: In-line with its commitment to the Kirana fraternity and Small and Medium Enterprises, METRO Cash & Carry has further intensified its safety measures along-with rolling out a one- of- a kind sale for its 3 million customer base in India, says a press release.
Through its 17 years journey in India, METRO has been at the forefront of enriching independent businesses and the launch of its E-commerce app is a step further in this effort. The app which was launched during the first phase of the lockdown helped customers with a safe and seamless shopping experience.
METRO Cash & Carry India’ s Smart Kirana program helps Kirana stores to survive and sustain competition through digitalization and modernization solutions. The E-commerce app reaffirms this vision of the company and has resulted in an increase in the frequency of orders by the Kirana customers, who are now looking for an Omni channel shopping experience. The app has led to customers buying additional varieties of products and new items that they haven’t ordered before.
Arvind Mediratta, Managing Director & CEO, METRO Cash & Carry India, said, “Since METRO’s inception in India, we have strongly propagated ‘Vocal for Local’ and supported Indian brands. 99% of the products that we sell across our stores are ‘Made in India’. With our dedicated focus on the local community and Kirana stores, we are confident we will play a key role in enhancing our Honourable Prime Minister’s vision of an Atmanirbhar Bharat.”
The 17th anniversary sale which comes as a great relief during the ongoing pandemic includes massive discounts of upto 70% on several categories such as home appliances, food and grocery, electronics, home care and fashion.