Kolkata: ITC Vivel has launched a new TVC with brand ambassador and Bollywood Actress Kriti Sanon. Vivel’s new film celebrates the indomitable spirit of a woman who embodies strength to rise over any adversity, big or small, in her own nonchalant way.
The film presents a narrative that is relatable to many women in the professional space. It portrays confidence and self-belief to not compromise on her dignity in any given situation and handle the moment in a composed yet witty way. The film in a slice of life presentation and demonstrates Vivel’s philosophy of ‘Ab Samjhauta Nahin’ emotionally and rationally.
ITC Vivel with its philosophy of ‘Ab Samjhauta Nahin’ has been vocal about equality and empowerment, encouraging women across the nation to question status quo, voice their opinions uninhibitedly, speak up against injustice and own their choices without any compromise.