Kolkata: The Consumer Health division of Bayer announced the expansion of their dermatology portfolio by bringing their anti-fungal solutions to India under the name Canesten®.
Available in powder and cream formats, it offers anti-fungal properties that help prevent and treat skin infections. An easy-to-use solution, Canesten® is a full-cycle skin infection control formulation that provides relief from itching and halts the spread of infection.
Sandeep Verma, Country Head, Bayer Consumer Health India, said, “To address fungal skin infection concerns among women, we have brought our best global solution to India, that is already trusted by millions of women worldwide. We want to encourage women to stop being uncomfortable and hiding fungal skin infections, rather treat them with Canesten®, and live their lives to the fullest.”
With solutions like Canesten®, Bayer intends to address treatment of skin fungal infections among women, which tend to get ignored. Talcum powder is a common household remedy for sweat, prickly heat, and rash in India, which women use without any conscious consideration or judgement of whether it provides the right cure or not. The communication by the brand aims to combat this behaviour by encouraging the use of an expert solution.
Speaking about the Skin Infection, Dr. Dinesh Hawelia, Dermatologist at Dr Hawelia’s Skin Clinic, Kolkata said, “Due to the hot, humid weather, heavy perspiration and lack of personal Hygiene, there is an increase in fungal infections during the summer and monsoon seasons. Prickly heat rashes and dry skin are also more common. During the summer, try to stay clean and dry. Avoid using scented or chemical products on the affected region because they might irritate the skin and create rashes. It is crucial to keep the skin dry, especially in places like the groin, armpits, and neck.”
Highlighting the issue of vaginal hygiene Dr Monica Saha, Gynecologist and Obstetrician based out of Kolkata said, “Vaginal candidiasis is the most frequent fungal infection during summer and monsoon due to the increased heat and humidity, causing intense itching of the vagina and external genitalia. It can also cause skin excoriation due to excessive scratching. Women should pay special attention to their vaginal hygiene during the warm and rainy seasons. Do not self-medicate; instead, consult an expert who can identify the problem and prescribe the proper treatment.”
Canesten® anti-fungal dusting powder is used in the prevention, therapy and follow-up treatment of superficial skin fungal infections and provides 5X relief vs. ordinary talcum powder from prickly heat, redness, skin irritation, itching, and fungal infection.
Canesten® cream, provides relief from ringworm, jock itch, skin candidiasis, athlete’s foot, erythrasma and fungal nail infection, among other fungal skin infections.
Canesten® S cream is used for treatment of skin fungal infections with inflammatory lesions, while Canesten® V6 Tablets proves its effectiveness in the therapy of complicated vulvovaginal candidosis.
Canesten® dusting powder is available as 50g and 100g SKUs while Canesten® cream is available in a 30g tube – all of which can be purchased as an OTC product across India. The other 2 SKUs, Canesten® S cream in 15gm tube and Canesten® V6 tablets can be purchased with a doctor’s prescription.