Kolkata: To celebrate the cricket fever around the ongoing IPL season, short video app Moj has introduced #MojGullyCricket for cricket fans. The campaign demonstrates India’s passion and fandom for cricket and aims to further excite and energize the cricket buffs on the platform.
Yuzvendra Chahal has also joined #MojGullyCricket to amplify the cricket fervor that is gripping the country at the moment. The 9-week-long campaign has launched a series of innovative cricket filters, exciting contests that will award prizes worth 10 lakhs, and exclusive cricket merchandise autographed by Yuzi Chahal.
#MojGullyCricket highlights the true essence of cricket that is experienced in every Indian street and brings all gully cricketers together on a platform. Sports fans can take part in this challenge in one of five categories – #GullyTeam, #GullyBowler, #GullyBatsman, #GullyEntertainer and #GullyLensStar.
Yuzvendra Chahal said, “We are all aware that Gully cricket brings Indians together, and my passion for the sport is indescribable. So, I’m extremely happy to be a part of this campaign, which uses Gully cricket as a canvas to illustrate the passion with which Indians play and love this sport..”
Shashank Shekhar, Sr. Director- Content Strategy & Operations, ShareChat & Moj said, “With #MojGullyCricket, we are happy to see creators pushing boundaries by creating thematic content and celebrating their love for this game with India’s favorite, Yuzi. The campaign has already received more than 29 billion views from the creators, and we are expecting a multifold response before it ends.”
It is certain that sports fans are excited for this ongoing cricket festive season, and they will be able to participate with their gully gang until May 31.