Kolkata: Unicharm India on Friday launched its new Campaign ‘Power of Deep Sleep’ in Kolkata. The campaign aims to raise awareness about the importance of deep sleep for babies in West Bengal.
“Power of Deep Sleep” campaign is a unique initiative by Unicharm India designed to illustrate how MamyPoko Pants ensures babies uninterrupted, deep sleep by preventing sogginess and leakage.
Featuring deep absorbent crisscross sheet and its innovative flexi-fit technology which give 2X protection from thigh leakage and a skin-friendly sheet enriched with coconut extracts, these diapers maintain the baby’s skin health while providing comfort throughout the night.
Ashish Kumar Verma, Senior Sales Director, Unicharm India, said, “We are thrilled to introduce the ‘Power of Deep Sleep’ campaign in West Bengal, beginning with Kolkata. West Bengal is a vital market for us. Its diverse and dynamic nature contributes significantly to our growth and to deliver our vision.”
Ashish Kumar Verma added, “This initiative is aimed at providing babies with the most comfortable diapers, ensuring they sleep soundly while keeping their skin healthy.”
Toshiyuki Nakamura, Vice President of Marketing, Unicharm India, said, “We at Unicharm believe this effort will help parents nationwide understand the critical role of deep sleep for their babies. We are confident that the ‘Power of Deep Sleep’ campaign will positively impact parents’ lives across the country.”
Actress Priyanka Sarkar said, “One of the greatest satisfactions for a mom is seeing her child sleep peacefully every night. As a mother, ensuring my child gets a good night’s sleep is one of my top priorities.”
Priyanka Sarkar added, “I understand how crucial uninterrupted, deep sleep is for a baby’s overall growth and well-being. However, nights can often be challenging, making it difficult for the baby to sleep effectively. That’s where a reliable diaper brand like MamyPoko Pants becomes essential.”
MamyPoko Pants, Extra Absorb, offers up to 12 hours of deep absorption, significantly reducing sogginess and enabling babies to sleep deeply, which is crucial for their overall growth.
