Kolkata: To encourage egg and milk consumption among children, ITC Sunfeast has introduced nutritious biscuits for kids ‘Sunfeast Super Egg & Milk Biscuit’ with ‘Goodness of Protein’. The Sunfeast ‘Super Egg & Milk’ Biscuits will be available across East and South India at a price point of Rs.5, Rs 10 and Rs. 30.
The biscuit has been carefully crafted by ITC’s product development team to ensure children derive nutrition along with delicious melt-in-the-mouth experience with a super crunch. Further, the tagline, “Super Combo, Super Tasty,” reflects the brand’s commitment to delivering ‘Good for you’ products to its consumers.
Speaking on the product launch, Ali Harris Shere, COO of Biscuits and Cakes Cluster, ITC Foods, said, “Our consumer research highlighted that mothers consider egg and milk to be essential food for children, however, individually, these ingredients are not very convenient for children to consume, especially for out-of-home consumption. Mothers want to provide these nutrients but existing products in the market do not have a combination of both. This prompted us to work with our product development teams to bring these two essential food components in a form of a biscuit making it convenient for everyday consumption. We are the first to introduce a biscuit with egg and milk at various accessible price points in India.”
As part of its nutrition strategy ‘Help India Eat Better’ framework, ITC is leveraging its strengths in science-based, consumer led product development, agri etc. to meet consumer needs and help them make informed choices.
