Kolkata: Fabelle Chocolates from ITC Ltd. has unveiled its latest offering ‘Fabelle La Terre’ a creative rendition of 100% Earth Positive chocolate ahead of Diwali.
This one-of-its-kind chocolate variant addresses the growing consumer trend of indulging in products from trustworthy brands that offer safety and hygiene while embedding a positive environmental impact at the core.
Fabelle La Terre is inspired by the nature and re-imagines the planet Earth in a praline format made with only two ingredients, Indian cocoa from Idukki Mountains in Kerala and Honey from Karnataka. The chocolate has been hand crafted with 100% Indian/single origin chocolate filled with 33% Honey.
The chocolate is also gluten free, nut free, lactose free, with no artificial ingredients, no preservatives and is also a vegetarian product.
A box of 10 Fabelle La Terre pralines will be available at a price Rs. 1,500 and will be available on made to order basis to start with, across all top 6 metros.
The chocolate’s conceptual simplicity translates into an uncompromised, multi-textural, multi-sensorial chocolate experience by Fabelle’s Master Chocolatiers’ distinguished capability for creating unique blends and flavour.
The Indian Cocoa bean, known to have acidic notes and leave a harsher, bitter after taste has been masterfully paired with Karnataka honey, known for its pleasant, floral taste notes to balance, complement and bring alive the true flavours of both ingredients.
In appearance, Fabelle La Terre praline represents earth elements. The shell which is made of 100% dark chocolate represents Earth’s surface, encasing a blend of cocoa and honey, representing abundance of water on the planet as it makes up 3/4th of Earth’s surface. Since honey has a unique property to remain fluid even at low temperatures or in the refrigerator, it also makes it an ideal ingredient to enliven the concept.
Anuj Rustagi, COO – Chocolate, Coffee, Confectionery and New Category Development – Foods Division, ITC Ltd, said, “The launch of ‘Fabelle Earth’ is our first step towards contributing to the mother earth and we look forward to consumers supporting this endeavour”.
Mahendra .M. Barve, General Manager (Product Development), Foods Division, ITC Ltd., said “We are proud to deliver yet another unique experience that reimagines a concept of ‘Earth’ in a chocolate form and is also Earth positive”.
Across various stages of the product’s lifecycle, Fabelle has worked towards reducing the carbon footprint by not only local sourcing but also off setting carbon emissions from the manufacturing & logistical operations.
Focus has been provided on minimalistic usage of ingredients, significantly reducing the overall number of miles in terms of transportation distance, minimized / eliminating chocolate processing/manufacturing techniques, usage of packaging material sourced from the Company’ large afforestation program that creates a green cover and enables carbon sequestration.