Siliguri: Dabur announced the launch of its latest campaign, “Exam Time, Dabur Chyawanprash Time,” aimed at addressing the physical and mental wellbeing required for students during exam preparations. The program was held with the students of Green Sprout Boarding School, Bagdogra in Siliguri.
Dinesh Kumar, Manager-Corporate Communications, Dabur India Ltd, said, “It is a known fact that the preparation for exams can often be overwhelming for Students, manifesting in physical exhaustion and mental stress. Anxiety can lead to confusion and a lack of concentration, hindering academic performance. In response to these challenges, Dabur Chyawanprash, a well-known Ayurvedic Health Supplement, provides a holistic solution.”
Formulated with a blend of traditional Ayurvedic herbs such as Amla, Guduchi and Ashwagandha, Dabur Chyawanprash goes beyond being an Immunity Provider to also play a vital role in providing cognitive benefits such as supporting good memory, improving concentration and promoting a calm state of mind.”
Dinesh Kumar added, “As a brand committed to the principles of Ayurveda, we understand the importance of holistic well-being, especially during challenging times like exam preparations. Our new campaign emphasizes the role of Dabur Chyawanprash, as a health supplement, in not only boosting immunity but also in supporting good memory and improving concentration.”
The campaign aligns with Dabur’s larger mission to bring Dabur Chyawanprash’s Science in Action to life across various occasions. By focusing on the specific needs of students during the stressful exam period, Dabur Chyawanprash aims to support overall well-being, helping students perform at their best.
