Kolkata: Leading Ayurveda products maker Dabur India Ltd on Friday announced to appoint renowned Bollywood star and fitness icon Akshay Kumar as the new face of its flagship health supplement brand Dabur Chyawanprash.
A new campaign featuring Akshay Kumar has been designed asking the nation to come together and pledge to build “inner strength & fighting spirit” in these uncertain times.
The new Dabur Chyawanprash campaign serves as a rallying cry, inviting Indians to keep their immunity strong for themselves and for the nation.
Mohit Malhotra, Chief Executive Officer, Dabur India Ltd. said, “The times we are living in today have underlined the need for and importance of immunity more than ever before. Strong Immunity is the need of the hour with the threat of illnesses looming around us. Dabur Chyawanprash, with the power of more than 40 herbs like Ashwagandha, Giloy and Amla, has always stood for boosting immunity to fight illnesses.”
Mohit Malhotra said, “Akshay Kumar is emblematic of health, fitness and inner strength, the properties of Dabur Chyawanprash. We are happy to welcome him to the Dabur family.”
“With this communication, Dabur Chyawanprash, along with the charismatic Akshay Kumar, are also establishing our strong sense of pride about ‘Made in India, by Indians, for Indians’, and caring for every Indian household’s Immunity and Well-Being,” Malhotra added.
Akshay Kumar said, “Dabur has relentlessly nurtured the country’s health and fitness through the science of authentic Ayurveda. I really believe that together, Dabur and I, will take Dabur Chyawanprash to every household, every person-so that collectively our nation’s immunity becomes stronger and we can conquer every challenge.”
The film is conceptualized by McCann Worldgroup India. It takes the idea of immunity from safety for an individual to the strength for an entire nation, and it does that by inviting Indians to take a pledge for becoming strong from within so that people can support each other in the journey and emerge stronger.