Kolkata: Following up on its incredibly popular initiative from last year, leading building materials company Nuvoco Vistas Corp. Ltd., is back with its virtual Durga Puja pandal hopping experience for devotees, which started from October 11, 2021.
With COVID-19 restrictions still in effect, this online experience allows people to virtually ‘visit’ the famous pandals in Kolkata. Devotees can log on to https://nuvocopandalhopping.com/ for a 360-degree walkthrough of the top 30 Durga Puja pandals in the city as well as a captivating image gallery of 20 pandals from other parts of West Bengal and 10 overseas venues.
They will be able to witness the pomp and glory, prayer services, magnificent idols, spellbinding artistic displays, and popular lightings of these venues in real time. The website is available in both English and Bengali languages.
Every year lakhs of devotees congregate in Kolkata to celebrate Durga Puja. The usual practice is to move from one site to another to see the different idols, pandals, and art on display. However, after the successful online celebration last year and continued COVID-19 restrictions on the entry of people to puja venues, Nuvoco once again brings the virtual pandal hopping experience that will allow devotees to experience their favorite festive activity virtually. From the grand facade of the lavish pandals to the most intricate detailing of the artistry – everything will be viewable, literally at your fingertips.
Madhumita Basu, Chief Marketing, Innovation and Strategy Officer, said, “As a leading cement company in the East, we feel a deep connection with the people and its culture. Durga Puja has always been a special time for us and given that this is our major market offering leading brands like Concreto, Double Bull, and Duraguard WaterSeal, it gives us an opportunity to connect with our customers through this virtual pandal hopping initiative. It proved to be a great success on its launch as people from all over the world logged in to witness the puja ceremonies in real-time. During these times of COVID, such initiatives help in ensuring the safety of people and helping devotees to visit the pandal while avoiding any mass congregation.”
This year, Nuvoco has hiked up the scale of its celebration and spending by providing a 360-degree walkthrough to the top Durga Puja pandals in Kolkata and elsewhere chosen as per most-visited and popular pandals in the last few years. The company will be running a branding campaign at the pandals for ‘Best Dressed’ and ‘Best Pandals’. The viewers will get a chance to vote for their favorite Pandal and the top 3 pandals with the most votes will be awarded with ₹40K, ₹30K, and ₹20K. The company has also arranged free e-pass for the vaccinated users.