Kolkata: Kalyan Jewellers announced the launch of their new ‘Sankalp’ collection ahead of Durga Puja. The collection is loaded with cultural and traditional symbolism, reflecting the very essence of Kolkata, says a press release.
T.S. Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “We celebrate this year’s Pujo, by offering our patrons the new Sankalp collection. This line of traditional jewellery will serve as both a beautiful adornment as well as a symbol of prosperity and hope – our collective prayer to Ma Durga, this year.”
With Persian Meenakari work subtly incorporated into the kaarigari, Sankalp collection pays homage to the timeless pieces of the Bengal’s jewellery repertoire. From a Panch Noli heirloom necklace to the Sonar Haar, Jui haar and bangles, the Ratanchur to the various styles of tie chains, Kaan Pasha and Angti rings, each of the pieces in this collection are loaded with cultural and traditional symbolism.
The Sankalp Collection is being launched with a new brand campaign featuring Kalyan Jewellers brand ambassador and Bengali actor Ritabhari Chakraborty. The collection is priced from Rs 20,000/- onwards and is available in Kalyan showrooms across West Bengal, Assam, Jharkhand, Chhattisgarh and Orissa.