Kolkata: Leading sleep solutions provider Duroflex has launched a new campaign with their national brand ambassador and actor Alia Bhatt, scaling its signature portfolio Duropedic, recommended by the doctors at National Health Academy.
The campaign featuring two TVCs aims to educate customers that when it comes to good sleep, one should only believe the benefits of sleep essentials that are backed by research and approved by experts.
The first TVC educates the consumers that mattress buying is not a one-size-fits-all activity whereas the second one warns them against getting lured by seemingly attractive deals and making the wrong choice.
Duroflex brand ambassador, Alia Bhatt said, “Sleep is very close to my heart. It is my superpower, which I’d like to share with my audience. However, few realise the importance of the right mattress for a good night’s sleep. Moreover, confusing technical claims and deals offered by brands lead people into buying mattresses that don’t fit their needs. The new Duroflex TVC will help educate the consumer about this.”
Smita Murarka, Chief Marketing Officer, Duroflex said, “Our mission of helping India sleep better, starts with making well researched products and in sharing knowledge about how sleep impacts health and wellbeing. We do believe that with honest conversations we will be able to educate consumers about making well researched choices which suit their individual needs. With this campaign, our aim is to connect with our consumers that all they need for Asli Neend is Duroflex.”
The advanced 5-zoned orthopedic range provides differentiated support for the 5 zones of the body resulting in optimum body alignment that address all sleeping problems.
It is scientifically engineered and is trusted and recommended by doctors, as they provide the best care and restorative support to your back to give you a deeply restful and good night’s sleep.
The signature range is available on the brand’s website https://www.duroflexworld.com/, their exclusive experience centers, as well as all leading stores.