Fiama expands its fragrance-oriented portfolio, launches ‘Happy Naturals Range’

Fiama expands its fragrance-oriented portfolio, launches ‘Happy Naturals Range’

Kolkata: With an innovation first approach, ITC Fiama forays into the Perfume Mists category with the launch of the Fiama Happy Naturals Collection.

Made with 85% Natural Origin Content and a 24 hour long-lasting fragrance, these perfume mists mark Fiama’s move towards natural ingredient based, clean beauty products.

Available in three delectable variants – Plum Blossom & Ylang, Lavender & Tangerine and Bergamot & Yuzu, each of these mists comprises a unique identity in terms of fragrance notes- making one fall in love in just one spritz.

Safe on sensitive skin, and perfect for a day out or a quick spritz post a long work day, Fiama mists are nature-derived and a much-needed daily dose of long-lasting refreshment.

Priced at INR 370/- For 120 ml, Happy Naturals Perfume Mists is available on,, ITC E-store Big

Fiama also expands its shower gel portfolio by introducing Happy Naturals Shower Gels made with 97% Natural Original content.

Two variants with skin friendly PH and skin conditioners – Plum Blossom & Ylang and Bergamot & Yuzu have been curated for all skin types especially sensitive skin, to leave it refreshed and happy.

The Happy Naturals Shower Gel bottles are made of 50% recycled plastic, making it suitable for you and the environment.

Priced at INR 259 for 250ml and INR 499 for 500ml, Happy Naturals Shower Gels is available on,, ITC E-store Big and select stores near you.

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