ITC Vivel supports ‘Walk for Arcause’

ITC Vivel supports ‘Walk for Arcause’

Kolkata: ITC Vivel, under its brand philosophy of ‘Ab Samjhauta Nahin’, is supporting Architect Gita Balakrishnan’s ‘Walk for Arcause’, an incredible on-foot journey by the Architect to raise awareness on the power of good design.

An architect par excellence, Gita Balakrishnan through her “Walk for Arcause” initiative, is encouraging architects to improve and empower through design and bring a focus on Gender Inclusive Design.

Architect Gita Balakrishnan has spent the last 20 years of her life bringing together prospects and people in the student, professional fraternity and the industry working in the built environment sector through her initiative, Ethos.

This year, ‘Walk for Arcause’, marking the twentieth year of her efforts, involves Ms. Balakrishnan walking 1700 kms from Kolkata to Delhi on foot to shed light on Architectural Social Responsibility, pressing issues that need redressal through good design that improves lives.

Speaking on the initiative, Architect Gita Balakrishnan says, “ITC Vivel brings gender sensitivity to the fore through activities engaging with women and girls, talking about their claim to spaces. They have always been one of our strong supporters in our goal towards building a gender-inclusive and environment-first design awareness infrastructure.”

She said, “The brand truly supports and envisions a more gender equal future and this reflects in their commitment to encompass all aspects that will help in nurturing a more equitable society. Walk for Arcause forms the framework for an empowered society and enables gender sensitive design understanding. It is about enabling change one step at a time and I take this step forward with the spirit of Ab Samjhauta Nahin (no-compromise!).”

ITC Vivel’s “Ab Samjhauta Nahin” programme has been vocal about equality and empowerment, encouraging women across the nation to question status quo, voice their opinions uninhibitedly, speak up and own their choices without any compromise. The brand’s Know Your Rights initiative conceived under this philosophy was designed to raise awareness on rights and laws that empower and safeguard women. In a nuanced approach toward the very same ethos, Vivel stands for gender sensitivity in architecture and design.

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