New Delhi: Leading global leather products maker ‘Swiss Military’ has licensed to Torero Corporation by Promoshirt SM S.A. for exclusive leather goods and bags for the Indian market. Both the brands announced their collaboration ahead of the festive season.
Kolkata based Torero Corporation is among the fastest growing Fashion Houses in India, with licenses across powerful global brands such as Swiss Military, POLICE, CROSS, Sheaffer, and owns the global brands V&M, Hacksafe, CommesDesFilles and Sliver.
Speaking to The Reporting Today, Yashovardhan Gupta, Managing Director, Torero Corporation said, “We are all set to cater the rising demand during the festive season market with our exclusive range of products. We are focusing on consumer friendly and affordable product. We aim to make Swiss Military a Rs. 1000 crore brand in India. Swiss Military is amongst the fastest growing brands in the world, and we are grateful for this collaboration.”
Yashovardhan Gupta said, “We will be making the Swiss Military products in India. It will help the brand to match the Indian tests and consumer trends including pricing patterns. Torero’s expertise in world class luxury product manufacturing will be an additional strength to take Swiss Military to the next level.”
Yashovardhan Gupta added, “The plan is to make Swiss Military products available pan India in more than 2400 stores. Torero’s business intelligence and distribution chain will increase sale volume in Swiss Military products.”
Anuj Sawhney, Managing Director, Swiss Military said, “Our consumers have long sought a wide range of premium Leather Accessories, Bags and Gifts to complement the best seller Electronics, Accessories and Watches sold globally. We felt this is the right time to bring in premium Leather goods, accessories and gifts to cater to this rising demand of consumers and hence we collaborated with fast growing fashion house, Torero Corporation to take on the Swiss Military License.”
Anuj Sawhney, said, “Swiss Military is expecting at least a 3 fold growth across market segments for the Leather Category with Torero in the next 2 years of the association. The brand is expecting to obtain a remarkable boost with Torero in both online and offline formats.”
The collaboration expects to benefit Swiss Military with a ready market and online audience of Torero’s existing consumers, helping Swiss Military to opt for its planned diversification in product line which includes men’s apparel and active wear with additional focus on women’s fashion accessories, apparel and cosmetics and fragrance also.
It also aims to offer phenomenal Swiss quality at an affordable price to meet the fashion, and lifestyle needs of the Indian consumer.
The price range for Swiss Military products have been kept very competitive and consumer friendly from an MRP of Rs.1000 to Rs.2500.
Swiss Military will also be launching an exciting range of combo’s, bags, briefcases and backpacks which will be priced from around Rs.2000 to Rs.4500.
The products will be available both online and offline. Online the products will be available on Amazon, Flipkart, Myntra, etc and offline through Shoppers Stop, Central and Trade Distribution Channels established by Torero.