Kolkata: NIVEA MEN has introduced its new ‘42k range’ with Silver-Ions Technology that fights 99.9% odour-causing bacteria. The new NIVEA MEN ‘42k range’ has the ultimate ‘endurance’ to protect against body odour.
The range includes the NIVEA MEN 42k Roll-On, the NIVEA MEN 42k Deodorant, and the NIVEA MEN 42k Shower Gel.
The bacteria that are present on the sweaty skin reacts with sweat and cause body odour, making a person feel self-conscious. The 42k range is made with Silver-Ions Technology that deactivates the functioning of these bacteria, and stops them from multiplying thereby, fighting 99.9% odour- causing bacteria and ensuring control over body odour. This formula is mild on the skin as well.
Sachin Killawala, Marketing Director, NIVEA India said, “NIVEA MEN strives to provide all-round skincare solutions for its male consumers. Considering that the ultimate test of endurance is running there is an array of personal products available for a runner but not many personal care alternatives. Hence, we have curated an odour control range designed for not only the ultimate runner but also for people who generally like to sweat it out and help them end their run with a fresh scent of victory.”
Kieren Dsouza, one of the foremost marathon runners in the country, said, “It’s great to see a skin-care range created especially for us marathoners which controls body odour that our sweat creates. Having #RunTested it myself, the silver ions technology stands true to its commitment of ridding body odour, keeping me fresh and energetic throughout my running and training sessions. It has now become part of my essentials and it’s definitely here for the long run.”
The NIVEA MEN 42k range is available on leading online portals and also in supermarkets or a general store. The price is Rs. 250 each for NIVEA MEN 42k Shower Gel (250ml); NIVEA MEN 42k Deodorant (150ml) and NIVEA MEN 42k Deodorant Roll-On (50ml).