Aizawl: Reckitt has launched ‘The Birds and Bees Talk’ programme in Mizoram for children and adolescents. The programme is focused on deepening the impact in Mizoram as it is now joining the other five states by equipping thousands of young people with a curriculum focused on helping them make informed choices and grow into healthy adults.
Led by Durex, supported by Reckitt in partnership with state governments and implemented by Plan India, ‘The Birds and Bees Talk’ programme is one of its kind, and has been working tirelessly to educate the youth through its comprehensive growing up, life skills education curriculum.
Through this programme, Plan India and Reckitt aim to lay emphasis on the core principles of inclusion, equity, awareness, consent, and protection, to enable children to grow into responsible, healthy adults.
By fostering this new partnership in Mizoram, TBBT continues to strengthen its roots in Northeast India by equipping thousands of adolescents and young people with essential life skills, knowledge, attitude, and values.
The programme has developed an e-learning platform ‘Birds and bees buzz’ to deliver sessions to students across the states ensuring that knowledge is not limited by the restraints of physical classes, and an AI-powered Chatbot ‘HeloJubi’, along with a rewards and recognition programme linked to encourage schools, teachers and students to intensively engage with the content. The holistic approach of the program envisages celebrating special days and important health days across the states leveraging its rich music, art and culture.
The focus is on deepening the impact in Mizoram by equipping thousands of adolescents with a curriculum that will help them make informed choices. It will be executed and implemented across Mizoram in government and recognised private schools to ensure the maximum reach and beneficiaries.
The curriculum is divided in 14 key themes or chapters that divided in two levels: ages 10-14 and 15-19. The programme is building and launching its digital ecosystem to ensure that the COVID-19 pandemic does not hinder learning and development.