Kolkata: Personal care brand from Singapore Dr Rhazes has signed former Indian Cricket Team Captain and BCCI President Sourav Ganguly as its Brand Ambassador.
Coming from the house of Singapore-based FMCG company, Believe PTE. Ltd, the brand has launched two disruptive products 2-hour Ultra Protect Gel and 7-days Surface Disinfectant Shield that aims to revolutionize personal care and hygiene during COVID19.
Sourav Ganguly will be part of Dr Rhazes’ new campaign to highlight the importance of proactive and continuous protection in our daily lives. The film leverages the cricketers’ credibility and immense popularity in India to drive home the message on Dr Rhazes’ new product lines.
Dr Rhazes Ultra Protect Gel kills 99.9% viruses and bacteria instantly and gives you active protection against illness-causing germs for more than two hours and a single spray of Surface Disinfectant Shield kills 99.9% viruses and bacteria instantly and disinfects surfaces for 7 days.
Ankit Mahajan, CEO, Believe PTE Ltd said, “What the world needs today, more than ever before, is protection and trust. We are excited to be on this path-breaking journey of building trust with one of the greatest cricketing legends of all times, Sourav Ganguly. We want to lead the fight against viruses and germs by launching innovative products that provide pro-active protection.”
Sourav Ganguly said, “Over the last few months, health and safety precautions have become absolutely crucial to our existence. I am very happy to be associated with an innovative brand like Dr Rhazes. I think the concept of ‘continuous & pro-active protection’ is great and I love the way their products simplify our lives.”
Designed and developed in Singapore and made in India, both products have been tested and certified by accredited labs. Dr Rhazes Ultra Protect Gel and Dr Rhazes 7 Day Surface Disinfectant Shield are available on Amazon, Flipkart, Bigbasket & other leading online platforms.