Kolkata: Taking forward its unique ‘Daag Achhe Hain’ brand proposition, Surf Excel, from the house of Hindustan Unilever Ltd (HUL), has launched its latest Holi campaign #RangAchheHain.
Continuing to use colours as a medium of ‘togetherness’, Surf Excel’s latest campaign #RangAchheHain shows how the colours of Holi can help bridge emotional distances and bring hearts closer, despite physical distancing.
The campaign shows a heart-warming gesture by an innocent boy who wishes to include his friend Rancho, an elderly neighbor, in the Holi celebrations. On realizing that Rancho cannot be included in the festivities like everyone else, he decides to have his own ingenious yet responsible celebration with Rancho. The TVC builds the emotional quotient as the boy says, “Mere haath nahi pahunchenge, isliye rang pahuncha diye”.
The ingenuity of the boy and his empathy towards Rancho brings alive the true spirit of Holi and demonstrates that physical distance should not deter emotional connections, a fact vividly showcased in the ad.
Prabha Narasimhan, Executive Director & VP – Home Care, South Asia, Hindustan Unilever Ltd, said, “We have been able to create a strong emotional connect with our audiences through our Holi campaigns in the last two years. This year is a bit different as we are all still reeling from the effects of the pandemic, which has created both physical and emotional distances.”
Prabha Narasimhan said, “We do hope that people are inspired to find their own unique ways to connect with their families this festive season.”
Carlos Pereira, Creative Director, said, “The campaign reflects on how colours can be a medium for fostering emotional togetherness, even though there may be physical distance between us.”
The campaign narrates a heart-warming story of an emotional bond created using Holi colours. The campaign is live from 1st March across TV, Digital and Outdoor Media.