Guwahati/Kohima: Consumer health and hygiene company Reckitt with Durex India’s ‘The Birds and Bees Talk’ programme, celebrated International Women’s Day in select states of North-East India, says a press release.
The programme aimed to initiate conversations on the theme ‘Break The Bias’ to promote a gender-equal world amongst school children, youth and adolescents. Focusing on the five pillars of the programme-Awareness, Consent, Protection, Equity and Inclusion, the Durex India and Plan India backed programme hosted multiple workshops in Northeast India on ‘Gender Equality towards the Sustainable Tomorrow’.
Ravi Bhatnagar, Director External Affairs and Partnerships SOA, Reckitt said, “Women play an important role in breaking the biases that are formed in the formative years of youth and adolescents. With Durex India’s The Birds and The Bees Talk programme we aim to educate the future of India to create a safe space, gender equal world, a world free of bias, stereotypes and discrimination and a world which is equal for all.”
Mohammed Asif, Executive Director, Plan India said, “On the occasion of International Women’s Day, through a series of workshops in different States of North- East India we aim to create a world free of bias, stereotypes and discrimination by raising awareness and encouraging the youth, adoloscents to take responsible actions towards gender equality. TBBT enables us to exchange dialogues with adolescents, teachers and the education system to initiate conversations on important issues like sexual and reproductive and breaking the cycle that enables children to grow into well- informed, responsible and healthy adults.”
The safe environment ‘Gender Equality’ workshops addressed key issues like Sexual Development, Social Relationships, Self-Care, and Diversity & Inclusion. The free-flowing interactive sessions and conversations aimed to create an impact on breaking gender biases and exclusion in line with the theme of #BreaktheBias.