thinKitchen™ strengthens omnichannel kitchenware portfolio with the launch of international brands MasterClass and BarCraft

thinKitchen™ strengthens omnichannel kitchenware portfolio with the launch of international brands MasterClass and BarCraft

Kolkata: thinKitchen™ – India’s leading omnichannel retailer offering global, premium kitchen and homeware brands, announced the launch of two new international brands in the cookware and barware category respectively – MasterClass and BarCraft. Both these brands are part of Lifetime Brands Inc., one of the world’s leading designers, developers and marketers of a broad range of branded consumer products used in the home.

With these new launches, thinKitchen™ has partnered with more than 30 global brands across categories such as cookware, prepware, bakeware, table and barware and more.

MasterClass, a world-renowned brand, MasterClass celebrates the endless opportunities that come with cooking at home and makes sure that you have the best tools to make the best food.
thinKitchenTM will bring to its fold MasterClass’ revolutionary and award-winning bakeware ranges and smart storage solutions along with space saving cookware.  The premium collection is designed for space efficient storage, the non-stick, frictionless surface ensures perfect baking performance and flawless food release. It is made of heavy-duty carbon steel and most of the products carry lifetime guarantees. This technologically advanced bakeware combines award-winning perforated design with a passion for food.

The MasterClass storage solutions come in two ranges. The All-in-One storage range is made of stainless steel which is microwave safe (up to 1000kw). They are also freezer and oven safe.  Which means it’s easy to cook, freeze, heat and eat with these revolutionary food containers. The Eco Snap food storage container made of recycled plastics which has the appearance of glass but won’t shatter – it’s BPA-free, stain and odour resistant. These revolutionary food storage containers rewrite the rules and are an antidote to food waste.

BarCraft is home of barware and provides everyday essentials for the bar at home to bring the fun element inside homes. Home bar trends continue to skyrocket as consumers equip themselves with everything need to serve drinks and create cocktails at home. Capturing the latest trends, BarCraft will help shake, pour and serve in style. With trendy designs and accessories, thinKitchenTM will house a variety of barware products from BarCraft ranging from cocktail shakers & sets, decanter set, tumblers, stemware, hip flask and many more barware range.

Commenting on these global launches, Anand Baldawa, CEO, thinKitchen™ said, “We are elated to announce the addition of two premium global brands to the thinKitchen™ portfolio, which will truly provide our valued customers with the best in bakeware, cookware and barware. MasterClass and BarCraft are the perfect adjuncts to our fold, widening our range of superior quality, kitchen and home products”.

Commenting on the launch, Claire Budgen, Commercial Director, KitchenCraft/ Lifetime Brands said, “MasterClass and BarCraft products are designed to bring design, creativity and functionality in the kitchen space. We aim to create magic in the kitchens of each household by providing them with products that provide excellent values to the modern kitchen. Reimagining with vibrant colours and numerous uses, we want to create the kitchen of everyone’s dreams. And we feel thinKitchen™ is the perfect partner for us to reach out to our audience in the Indian market who are on the lookout for functional and aesthetically pleasing kitchen spaces.”

The products from the two brands are now live and available on with prices ranging from INR 1,099 to INR 9,999 for MasterClass and INR 1,099 to INR 5,399 for BarCraft.

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