Crompton partners with Amazon India to launch ‘Immensa’ Smart Lighting Range

Crompton partners with Amazon India to launch ‘Immensa’ Smart Lighting Range

Kolkata: Crompton Greaves Consumer Electricals Ltd. has collaborated with e-commerce platform Amazon to launch Immensa, a Wi-Fi and Bluetooth enabled LED Lamp. Priced at INR 999.00, Immensa will be available on in 2 models – B22 and E27.

The latest Wi-Fi and Bluetooth enabled Immensa LED lamp offers immense choices of lighting solutions and ensures the comfort of operating the lighting through its app while the convenience of managing it anywhere and anytime via its voice controls, enabling consumer to create the perfect ambience at home with just a click of a button.

Some of the varied features one can experience by Immensa are: Explore 16 million colors to create the perfect setting that suits any décor or occasion by using “Scenes”. Bulbs are both dimmable and tunable. It can be paired with multiple smart devices. It can be controlled through either voice assistants – Amazon Alexa or Google Assistant. Control the bulbs from anywhere through the Wi-Fi with Crompton’s mobile app “My Crompton” with limitless selections. Easily switch between shades of white, warm white and cool white by adjusting the “White” tab on the app convenient for any task during the day or night. Users can also create and store custom lighting schemes to complement their activities. Immensa comes with 9W; 830 Lumen; a wide voltage protection of 140 V – 300 V and a surge protection of 2.5 KV.

Vishal Kaul, Vice President, Lighting, Crompton Greaves Consumer Electricals Ltd. said, “We are extremely delighted with our collaboration with Amazon as this up the ante of our smart lighting portfolio and enabled us to cater to a niche set of consumers who are digitally-inclined, use smart devices and are looking for flexible solutions that improve their living.”

Vishal Kaul said, “At Crompton, we are constantly innovating and evolving to meet consumer expectations and this will help us serve the aspirational needs of the home proud consumers and further enhance our premium positioning in the lighting-smart solutions segment.”

Shalini Puchalapalli, Director, Category Management, Amazon India said, “We are delighted to bring the new Crompton Immensa to customers on With this launch, we continue to build a strong portfolio in the lighting category providing customers with a vast selection, unmatched value, fast and reliable delivery and a great shopping experience.”

A first in the range and one of the coolest smart lighting products to be launched by Crompton, this LED lamp brings smartness with a touch of style by offering a range of immense possibilities that offers comfort and convenience anywhere and anytime.

Leave a Reply

Your email address will not be published. Required fields are marked *