Midnapore: Taking the onus of guiding and assisting customers with right usage of cement in the most critical part of the house ie. Roof Column Foundation, Dalmia Cement is making a tectonic shift in its brand focus with its new campaign “RCF Strong toh Ghar Strong”.
The new customer-centric messaging is aimed at creating awareness amongst the home builders and contractors in choosing the right cement, using it in the right way and following best construction practices to build their dream homes.
Dalmia Cement has also appointed actor Ranveer Singh as the brand ambassador. The campaign that would consolidate Dalmia Cement as the ‘RCF Expert’ will feature Ranveer Singh.
Puneet Dalmia, MD & CEO, Dalmia Bharat Limited, said, “As individuals, we cherish our homes which hold a profound value and place in our lives. Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come.”
Ranveer Singh said, “I am happy to partner with Dalmia Cement and advocate for the vital importance of Roof Column and Foundation in home construction. Together, we aim to educate individuals to make informed choices, ensuring that every structure stands the test of time.”
Sameer Nagpal, COO, Dalmia Cement (Bharat) Ltd. said, “We believe that the brand must play a vital role in consumer’s lives so that they can make informed choices. Dalmia Cement has over the years developed proprietary know-how of optimising cement recipe that makes it most suitable for Roof Column and Foundation.”
In addition to providing the right cement for RCF, the company also has a strong on-the-ground technical workforce which assists home builders and contractors in using the cement in the right way.
