‘Science in Action’ awareness campaign launched in Kolkata

‘Science in Action’ awareness campaign launched in Kolkata

Kolkata: Dabur India Limited has launched an awareness campaign ‘Science in Action’ to make consumers aware about the benefits of Ayurveda and healthy lifestyle.

It will educate the science behind Ayurveda, under which renowned doctors will share them about the proven benefits of Ayurveda. The campaign will provide scientifically tested facts about Ayurveda so that families can make informed everyday choices and stay healthy.

As part of this campaign, Dabur Chyawanprash has also launched a mega awareness initiative aimed at safeguarding the health of children across the country.

Under this initiative, Dabur Chyawanprash has collaborated with a renowned doctor to conduct immunity awareness sessions to educate children about the need to build a strong immune system to fight diseases caused by changing seasons, common bacteria and viruses.

The campaign was flagged off in Kolkata with a special session organized for over 250 Students of East Point School, Ichapur. Dr. Om Prakash Sanjay was present to conduct the health session. Mrs. Keya Chakraborty, Principal, East Point School, Ichapur was also present to grace the occasion.

Dinesh Kumar, Manager-Corporate Communications, Dabur India Ltd, said, “In an era where holistic well-being is gaining prominence, Dabur aims to bridge the gap between tradition and modernity by delivering authentic and scientifically backed information.”

Dinesh Kumar added, “With ‘Science in Action’ campaign, Dabur is committed to breaking the myths around ayurveda and share research-based evidence to highlight the importance of inculcating Ayurveda and strengthening the trust on Chyawanprash in your daily routine as the easiest and most effective way to achieve a healthy, happy lifestyle.”

The “Science in Action” campaign will leverage in different media platforms like Print, Digital and place special emphasis on social media platforms to reach a wider audience, through a series of engaging videos that delve into the intricate aspects of Ayurvedic principles.

Additionally, Dabur, along with renowned Ayurvedic practitioners, will host seminars in schools across 22 cities. These sessions will help young kids understand the importance of Ayurveda for overall well-being, promoting a healthier future.

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