IDFC Mutual Fund’s #DateyRaho Campaign

IDFC Mutual Fund’s #DateyRaho Campaign

Kolkata: IDFC Mutual Fund announced the launch of its second video under the #DateyRaho campaign. The relevant and relatable video is an initiative taken by IDFC Mutual Fund to acknowledge these investors for their tenacity to fight.

IDFC Mutual Fund #DateyRaho campaign (VC: IDFC MF)

Gaurab Parija, Head – Sales & Marketing, IDFC AMC, said “Compared to earlier crises, this time, we saw that investors decided to stay invested evident through the relatively steady SIP book numbers, indicating a maturing Indian investor community. AMFI, Mutual Fund Houses and distribution partners have played a key role in hand-holding investors during this uncertain phase.”

The #DateyRaho campaign, launched in May 2020 posted its first video thanking distributors for the role they played in advising investors. To support these distributor partners further,

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