Itanagar: Consumer health and hygiene company Reckitt led ‘The Birds and Bees Talk’ programme recently celebrated World Children’s Day in the three states of North East India – Arunachal Pradesh, Sikkim and Nagaland. The initiative also raised awareness among the isolated sections of children in these three states.
Initiating a conversation around child rights to emphasise on the 5 pillars of TBBT (Awareness, Consent, Protection, Equity and inclusion), the Reckitt led and Plan India backed programme reached out to Tea tribe and Chakma Tribe in Arunachal Pradesh.
The session focused on motivating kids on inclusion and equity to all, promoting local sports to enhance the indigenous traditions and cultures.
The programme also collaborated with Tabitha Enabling Academy, Nagaland. Both Tabitha Enabling Academy and TBBT have worked towards bridging the knowledge gap among children and enabling them to lead a better informed life. TBBT conducted an open dialogue between the children and government officials.
In the last leg of the session, TBBT conducted an array of engaging activities for children of Sikkim to indulge in. Open ground activities like dance performances, quizzes, street plays, motivational talks, poetry, and painting were held as part of celebrating the occasion.
Ravi Bhatnagar, Director, External Affairs & Partnerships, South Asia, Reckitt said, “We, at Reckitt believe that children are change agents and we reimagine a better future for every child. On World Children’s Day we are making efforts to inculcate the values of togetherness, equality, inclusion amongst the vulnerable groups in the North East region.”
Mohammed Asif, Executive Director, Plan India said, “At Plan India, our goal has always been to create a lasting impact in the lives of secluded adolescents and their communities and support them to have access to their basic rights including Protection, Education, Healthcare, Livelihood. Therefore, on the occasion of World Children’s Day, through community-building activities, knowledge sharing sessions, street plays we aimed to initiate conversations on child rights, inclusivity, protection, sexual and reproductive services for the younger people. We will continue to put in efforts to ensure that every child has access to knowledge and opportunities that help them to grow into healthy, informed and responsible adults.”
With the help of this initiative, with children and schools reopening, Reckitt opened a two- way road for discussions between the children and mentors with a focus on building healthier and happy lives for them.